HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Author: Harvard Business Review, Philip Kotler, Theodore Levitt, Fred Reichheld, Clayton M. Christensen

ASIN 1422189880 · See on Amazon.ca ↗ (opens in a new tab)

Author on Amazon.ca: Harvard Business Review ↗ (opens in a new tab), Philip Kotler ↗ (opens in a new tab), Theodore Levitt ↗ (opens in a new tab), Fred Reichheld ↗ (opens in a new tab), Clayton M. Christensen ↗ (opens in a new tab)