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Philip Kotler
Author page on Amazon.ca
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Books
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Kotler on Marketing: How to Create, Win, and Dominate Markets
Kotler on Marketing: How to Create, Win, and Dominate Markets
Marketing Management, Fourteenth Canadian Edition, Loose Leaf Version (14th Edition)
Marketing: An Introduction (9th Edition)
Principes de marketing - 15e édition