Al Ries

Livres

• Bottom-Up Marketing
• Marketing Warfare
• Positioning: The Battle for Your Mind · Broché · 2001 En croissance
• Positioning: The Battle for Your Mind · Numérique · 2001
• The 22 Immutable Laws Of Branding, The 22 Immutable Laws Of Marketing & Positioning The Battle for Your Mind By Al Ries, Laura Ries, Jack Trout 3 Books Collection Set
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk · Relié · 1993